Information is key to any business, the cellular industry is no exception. OFFWIRE uses a variety of data analysis. The overall industry average on accessory attachment rates is between .8 and 1.2. With training and promotions, many of OFFWIRE’s clients have doubled their attachment rate and are moving toward 3 and 45 – at least three accessories and $45 in profit for every handset sold.
Attachment Rate = Average number of accessories sold for every handset sold in a given period.
AAPPA = Average Accessory Profit Per Activation.
